GM Cares

More than ever, brands that are taking actions to genuinely contribute are the brands that people are relying on for help. There’s no better time for GM to act and demonstrate its cultural leadership. So how can we create a purpose-driven act/idea that communicates GM’s positive contribution to the COVID-19 crisis?

Although greatly loved by both us and the client, unfortunately, Mastercard was not able to identify a local spend offer at the time. Fortunately, the team was able to repurpose the idea to work with the categories Mastercard could activate on, groceries and restaurant delivery, so our spending Cardmembers could still earn more while supporting their communities.