Empower Women, Empower the World

McCann Worldgroup Detroit celebrated Women’s History Month and International Women’s Day with a tribute to women’s empowerment. Because when you empower women, you empower the world. This idea was visually translated into the universal language of doodling, which celebrates self-expression, differences, and imperfections. It’s a continuous line that connects us all, creating organic freedom. And in freedom, there is empowerment. For 2020, we found empowerment in celebrating how we connect and inspire one another.